Comment “Authority” if you want to get huge engagement on your socials and generate clients without feeling overwhelmed.

It got virtually no love, zero comments.

I didn’t care at all, though.

Our strategy for helping solopreneurs and Realtors get clients from social media doesn’t rest on creating “viral posts on Instagram.”

So I moved on, and then later in the day, I accidentally checked my Threads account.

I am never on Threads; it’s simply connected to my Instagram, and I got the fright of my life.

My post had been automatically posted to Threads also.

It had 650 comments and 10,500 likes.

And so I moved on, because getting viral engagement on one social media post is not part of our strategy either.

Virility is not important. What matters is Gross, not Post

When people beg, borrow, or steal one of my high engagement posts on social media, i don’t actually give a sh*t

P.S: I’ve started swearing in all my posts, so you know that it is the real Geoff writing and not some robot pretending to be me.

It’s also why I put the PS in the middle of my post

When people take one of my posts that has generated hundreds, and sometimes even 1,000 comments, they think they’ve found the golden egg.

But there is no such thing anymore.

You are thinking of it all wrong if you want the magical post that goes viral.

In 2026, it’s all about GROSS, not POST.

One egg won’t feed your family, but a whole basket of eggs will.

You don’t need a single post to get loads of attention; you need a series of posts over time that build you a powerful circle of highly connected people.

You need more great posts, not just one viral.

I’ve been testing this.

Across platforms over the past few days, I’ve had 1500 plus comments.

It’s your gross engagement over time that will pay huge dividends.

Organic social isn’t dead; you just need to think about it differently.

Hit me with a heart on this post if I am making sense.

Geoff. x

P.P.S: For our paid subscribers. I’ve dropped 3 of my other very popular posts this week, below.

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it was the night before Christmas…

in a world full of war.

mortar fire crashes and echoes through the smoky hills on the horizon.

families sit sullen and divided at dinner tables in the town below.

on the streets, an old man hobbles through a beaten up neighborhood.

he walks with a stick, his tired hip burns with every step.

beside him skips an old street d…

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Stuck inside someone else’s monotonous clock.

Ticking off another person’s to-do list.

Day after day after day... something is dying inside of you.

BANG!

I want to shoot you out of a cannon in 2026.

Shocking I know.

I refuse to play by someone else’s rules and will not die chasing another person’s dream.

This is what The Sys…

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Instant agony...

Then the ignominy of having Dr. Nick, an orthopedic surgeon with very large hands, stitch it back onto my ass.

I was left with a choice...

Do I say no to running for all eternity?

Or let the optimist inside of me wonder... Might I …

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weird, I know.

sucked into this notion that a parent is supposed to surrender their entire lives for their children.

after all they are dependent on me right?

i am sure some of the moms and dads reading this post can relate… Did you lose touch with your own goals when you became a parent?

perhaps it’s just me. I recorded a tr…

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I am sure this post will alienate some.

You probably won’t like the side of my face that I choose to let you see.

Judge me but know you only see one part.

Share

I grew up in the Baptist church in New Zealand.

I listened to Christian radio (a lot), a good portion of it was broadcast from the USA.

…

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It was a dangerous question to ask on social media.

On Facebook this week, I asked (here)

“On issues of politics, faith & justice - why do u choose to stay silent on social?”

It was a real shit show of answers.

Some remarked that discussing these issues would harm their business.

Others said they refused to remain silent in the face of injustice.

More people …

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Without kindness, our world is royally fucked.

Nothing scares a tyrant more than love.

Share

It brings all their unworthiness to the surface. They start to talk quickly, become more argumentative, blabber uncontrollably, and transform into an even more defensive animal.

Without compassion, you have no soul.

You …

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Message me "SPHERE"

If they truly want to.

And your change doesn’t have to be inspired by misery, fear, or immense pain

A segment of your life doesn’t have to be absolute shit for you to bottom out and grow massively

Of course, pain can inspire growth

Share

Some of you know my story. 18 months ago, I took my then 12-year-old son Gabriel fishing, and after a 300-yar…

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Lately, I’ve been talking to a bunch of people who have struggling with despair.

In every case they’ve been watching a lot of news.

Ruminating on the bad stuff.

Becoming aware of everything.

But ruminating on any dark thing will always take you down.

We become our thoughts.

Which is why I want to paint a different picture w…

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It’s not.

The real power of social is in conversations, the kind that connect you with people who could become clients, referral partners, or lifelong allies.

When you post into the void…
When no one’s typing back…
You’re not building a business, you’re broadcasting into empty space.

I’ve seen people create 15 Reels, each with hundreds of views…
and zero conversations.
Meanwhile, one well-crafted Facebook group post can get 2,600 comments — and dozens of leads.

Conversations win every single time.

That’s why, next week, I’m running a 7-Day Conversation Experiment.
We’re taking 25 people through the exact process I use to:

• Start hundreds of authentic conversations in Facebook groups

• Turn comments into clients and referral partners

• Use AI to keep the conversation flowing without burning out

It’s 15–20 minutes a day.
Simple. Repeatable. Results you can measure in real time.

If you’re tired of content that doesn’t convert, and ready to grow through real connection…
Type “EXPERIMENT” in the comments or reply to this email and I’ll send you the flyer.

Your next client is one conversation away.

I hate it.

They want to give me a label, a job title, a role to play… So they can put me in the right box and not have to think any more.

The era of being defined by your title or your role(s) is fast coming to an end.

Share

Harsh question…

Do you really want to be known as a Realtor, when there are two million real estate licenses in …

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It is easy to feel disempowered or resigned.

To feel like you don’t own the future.

No one does; the future cannot be controlled.

There is good news, though…

No leader. No enemy. No weapon can purchase the human spirit.

Together we can own this present moment.

We can control the now!

We can fundamentally change the atm…

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