Most people try to get clients from social media by posting more.
They will increase the content frequency.
Make more offers.
Be more outlandish and brash to get attention
But not of these things actually work long term. Here’s the uncomfortable truth:
98% of posts on social go unengaged.
98% of your followers don’t even see what you publish.
And yet…
There are people quietly building powerful businesses from the exact same platforms.
They are the 2%.
The difference is not talent.
It’s not their charisma or your body odor.
It’s not algorithm mastery.
It’s something else
The 98% wait. The 2% initiate.
The 2% understand something simple (see video below - 2 minutes for anyone wanting to be in the 2%)
This video is a reminder “number of posts” is not the engine that your business needs.
Conversations are.
Every good thing that has ever happened to you began with a conversation.
A client.
A partner.
A referral.
A breakthrough.
A friendship.
It started with someone talking to someone.
Social media is not a broadcasting tool. It is still the most powerful conversation engine ever created.
And most people are using it backwards.
If this resonates, and you want to learn how to build this properly, I’m running a live workshop this week.
Reply to this email or comment ACTIVE, and I’ll send you a free pass.
Let’s stop waiting.
Let’s build.
G. x
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