Modern Day Pirates

Modern Day Pirates

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The 2% Rule

Why 98% of solopreneurs fail at social media

Geoff Talbot's avatar
Geoff Talbot
Feb 15, 2026
∙ Paid

Most people try to get clients from social media by posting more.

They will increase the content frequency.
Make more offers.
Be more outlandish and brash to get attention

But not of these things actually work long term. Here’s the uncomfortable truth:

98% of posts on social go unengaged.
98% of your followers don’t even see what you publish.

And yet…

There are…

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