The Accidental $30K Day That Proved Community Beats Ads Every Time

10 lessons for building something people actually want to join.

It was December 31st, the last day of the year.

Suddenly, my Facebook Messenger started popping like crazy.

“Hey Geoff, tell me about your program.”
“I want to join. What’s happening? This sounds amazing.”

I was getting ready for the fireworks that evening. Where were all these people coming from?

When I looked deeper, I saw that Laura, one of my most incred…