Everyone wants something.
The world is thirsty.
You are thirsty.
I am thirsty.
The dog just went and lapped up water from a puddle, he’s thirsty too.
All of creation is thirsty and “NO” I’m not about to give an alter call.
But there is one word that will quench all thirst and if you can weave this word into all your marketing, into every conversation, into al…



